1305 South Neil Street
Champaign, IL 61822
217.352.5555
Hours Of Operation:
11am – 9pm, Sunday – Thursday
11am – 10pm, Friday – Saturday
http://www.meatheadsburgers.com/
I’ve got to say that as a huge fan of burgers both having made my own, grilled my own, and gone out of my way to visit various burger places in my life, that I was skeptical coming into a new burger joint hitting Champaign. Believe it or not, since I’ve come to campus, I still maintain that the best burger joint in Champaign Urbana is Wonderdogs. And people think I’m crazy because they think, no way, what about burgers from O’Charley’s, or Alexanders, etc. Well, no, when you look at how things are cooked, ingredients, and the care that goes into the food, it’s no surprise that a hole in the wall like Wonderdogs would be the best burger in Champaign. Still though, even Wonderdogs, as good and as fresh as the ingredients are, the rest of the place doesn’t sit well with me. The ambience, the experience of dining there, etc. You won’t find a better value on a quality burger than at Wonderdogs, but if we’re looking at whole package burger joints, this is the first real burger place to take hold of Champaign. Candis and I took one of our lunch breaks to collectively sample and get a first feel for this place, and figure out if we would be returning.

The whole idea behind Meatheads is to create a fast casual environment for gourmet burgers. It’s as simple as that. Meatheads has locations throughout suburban Illinois and has been successful at posting their vision and stapling themselves into the community. This is what has set them apart as well as what has created strong loyalty among the community to keep the business alive, as the business attempts to give back to the community. This sentiment is not at all lost for Meatheads in Champaign. The UIUC men’s and women’s basketball schedule and their scores are posted prominently as are sports from all the local high schools in Champaign. This is a singular attitude that sets them apart from the rest of the game. It’s one thing to have fantastic food (which may or may not be the case for Meatheads, read on), but to make yourself a staple in the success and growth of a community by infusing yourself into local schools, sports leagues, libraries, and by endorsing literacy and education… it’s not something we see every day. In a sense, by creating the bond and loyalty you ensure success of your business, as you become more than a reseller, but a partner in a community. Fast casual yes… we see it popping up everywhere. We want green, we want natural, we want high quality ingredients, we want it quick, we don’t want to spend a lot, but here’s the catch… we are willing to spend a little more to get all of the above, and that’s the careful niche that Meatheads is trying to play here, along with all your other common fast casual places.


You’ve got your endorsements here for fresh ingredients, healthy ingredients with your fresh cut Idaho potatoes, omega-rich canola oil, and the delicious intrigue of a hand-dipped milkshake, which we unfortunately did not have time to try this time around. You’ve also got your novelties making this a family joint. Nothing like branding your kids with tattoos for your favorite new community gourmet fast casual burger hang out. Put a few of these on some prominent kids in the playground, and you create walking advertisements that jump from family to family.


I will say this… I like the type face they are using. =)
Ambience (9/10)
From the very beginning you’d never enter into Meatheads and think, man, this place is so down and dreary. No, quite the opposite, the place is a bustle of activity, you hear the chefs in the back continually communicating on orders and checking the doneness of their burgers. The popular open air concept is not lost with this fast casual place as it sports a nice combination of dropped sound suppressive sheets, which I think is a fantastic choice. What can be lost in an open air concept is some dampening of the noise level. By adding these drop ceilings, some of the excess echo and the cave-like amplification effect is reduced giving diners less scream conversation, and more comfortable dining and conversation volume. You’ll also notice the can speakers and some flying low wattage JBL’s which are no doubt being powered by what is likely some Crown CTS amps somewhere in the back. The music was a nice mixture of 90’s, 2000s and recent music. Nothing overpowering, more R&B, classic rock, up beat jazz, and easy listening type stuff. All in all good choices given the overall goal of the dining experience. The key is to give people an opportunity to be drowned out by the music to other diners, while it not being too loud to where you’re shouting your conversation to your dining partner. This is not the case here and Meatheads balances all these things wonderfully into a comfortable family and interactive dining ambience.

You can tell from the very beginning when you walk in and look at the seating configurations they have set up that they mean this place to be for both groups and couples alike. This is not so much a place to go if you want to dine in the restaurant by yourself, though, as a matter of fact most people wouldn’t want to dine alone in the restaurant anyway. Suffice it to say Meatheads is geared towards groups, couples, and families. The comfortable booth seating areas are numerous enough to provide the means for groups, while other areas of the restaurant are devoted to more traditional table seating, both for 2, or 4 people. A single large family dinner table right next to the largest window is also available, no doubt for the big family night out for burgers at Meatheads, or the soccer team that just had their tournament victory looking to score some after game burgers. It’s a family place, it’s a community place, and the positive vibe that goes when you get groups of people eating together, it was clearly contagious here.

Definitely one aspect that I think added to the ambience, which I touched on earlier is their signage. Whoever does their graphic design did a great job as the signage around the place is fantastic. Graphical, whimsical, readable and legible from a distance, clear and communicates a memorable message within the 5 second attention span of today’s busy American. You may glaze over the fact that signage is just signage, but the fact that pictures and words have a very defining effect on the success of your restaurant was not lost at Meatheads. It feels inviting, cheerful, and makes you feel like you’re at a place where people want to be. And all in all when we’re talking about ambience, it was a very positive dining experience. It affected my dining experience so much that even before I bit into my burger, I felt like I wanted to come back to this place because of the energy and togetherness that seemed to ooze out of conversations and the building alike.

Service (8/10)
Now how much can you mope about service in a fast casual place. In fact, in a fast casual place, as Bobby Flay and Steve Ells the founder of Chipotle will attest to, service is everything. You can have a fantastic ambience, and even fantastic food, but if people do not feel like they are being served and it is not done so in a good fashion, they won’t be returning to your restaurant. Now, the existence of two registers at the front of the restaurant helped to expedite the long line of people wanting to eat. The line at times was out the door even with a single snake kink in the line. But even if you arrive and you stand outside as the line gets longer, in less than 3 or 4 minutes you’re inside ordering your meal. Having competent help in the ordering process is another important factor, and Meatheads staff in this case was exemplary. Being first timers they placed no weight on it taking longer for us to order as we perused the menu, and offered suggestions and were helpful in putting together how things worked at Meatheads.
Like a fair number of fast casual places, the structure of this place was order, grab your drink, sit down, and within minutes someone will be bringing you food. So we were given #16 here, and placed it prominently in our napkin holder as we waited for a server to arrive with our food. Nothing bad about something anecdotal about your restaurant to put on table numbers. The most important aspect of this structure is wait time. Surprisingly, the wait times associated with this structure were perfect, as the time it took us to grab our drinks and sit down had us waiting only 3 or 4 minutes for our food. The servers were prompt, polite, and wished us a happy meal which helped to boost the already positive eating environment.

The only reason Meatheads is not getting a 9 on service is largely due the first major flaw we found in the restaurant which was the line for drinks. Mind you, this line is only 5 people long, it sometimes would snake on both machines for about 8 or 9 people, waiting in the common walking area for drinks. This created congestion for people getting drinks, people getting to their tables after ordering, people trying to go to the bathroom, and worst off, the servers who were trying to bring food out to their hungry diners. As a matter of maximizing available seating, this must have a been a design compromise, but it does seem distracting for people to be standing with their butts in my face as I’m trying to enjoy my drink with my wife, and prepare for the burger to come. On multiple occasions I saw a bottle neck of servers being intercepted, stopped, and blocked by a dual snake for the pop machine. Where this isn’t a deal breaker, it is distracting, and for the diners that were sitting in the common area as we were, it was uncomfortable for our conversation and a detriment to our eating environment to have people’s butts in our faces as we sat and waited patiently for our food.

The score would have been even as low as a 7 because of this fact, but Meatheads gained a full point back when the restaurant manager came by and went straight to our table, looked at us at eye level and asked how our meal was going and wished us a happy meal. Now, this may be because they saw us conspicuously taking a bunch of iPhone pictures throughout the time we were there and someone tipped the manager off that we might be local critics of some kind. But all the same, whether it was a friendly visit from a restaurant manager to his clientele, or a presumptuous visit from the manager to glad hand the local critics, it was well received as the intentions in either case are reflective of a positive attitude and perspective.
Presentation (5/10)
Strange for me to look at the new Coke machines and consider that a part of the presentation, but as the dispenser for drinks, I thought it fit nicely in this section. Many down place the quality of the cups you use to drink out of, or the cleanliness of the drink and condiment dispensing area. But in all honesty, when you see these new Coke machines which I still argue are fairly new to the market in rural Illinois, you can’t help but feel like you’re at a restaurant that is hip, up to date, and on the cutting edge of restaurant hardware. These machines look nice, make you feel good, and are a novelty. They also create a bottle neck as indecisive children or “like-me heart motives” are stuck perusing what is available on top of the derivatives available for each classic drink we are used to. Raspberry sprite? Tried it, horrible. I will say all in all these machines are a positive impact to the presentation of the drink portion of the meal. It’s too bad that functionally, these machines lack the carbon dioxide bite you’d like when you eat a burger, and also at times make you feel like you’re drinking straight up syrup.

As for our food, I ordered a half pound meat head burger with everything (except pickles) and original fries. Candis ordered a kid’s meal seen here below with Cajun fries. The only difference between the two sets of fries seems to be a dry seasoning put on prior to serving between the original and Cajun fries. When you look at your meal, it doesn’t exactly look gourmet, and the word cheap comes to mind. I am not a big fan of having the kitchen ticket a part of my burger. Where I can see it being useful for the kitchen and servers to ensure what is ordered is made, I really should not have to have that appear in front of me with my burger sitting on it absorbing the red ink into the bun.
As expected, this is a no-nonsense straight up burger and friends. Nothing fancy, nothing complicated. Perhaps that is good as Meatheads probably will attempt to let the taste mark the enjoyment alone, but there is something to be said about the dining experience being let down here by lack luster presentation, and at times a messy burger with the tops falling off when it hits your table. Meatheads should learn a thing or two from their competitors in this market. Five guys may only use brown paper bags, but use shiny aluminum to lock in their burgers, as well as a white paper cover over the burger to make it both look more delicious and fancy, while providing the function of keeping the burger together while eating. It’s no secret that gourmet burger tend not to stick together when you eat them, and to provide a gourmet burger without a white paper covering is almost criminal in this area of food. You’ll never find five guys forgetting the essential and functional white paper wrapping, making it less messy, easier to eat, and more “gourmet-looking,” and such is the case for other staple burger places like Red Robin.
Above all, we considered this poor design, and it showed. Throughout the meal, burger drippings mixed with mustard, ketchup, and mayo were dripping down my hand and arm, all unavoidable if you’re trying to eat a fresh gourmet burger. On top of that the burger was sliding all over the place, and would not stay together after a while, making this potentially easier to eat with a knife and fork rather than with your hands. This fact alone is a travesty, that a burger should be falling apart after the first bite, with your hands covered in delicious but greasy fluids. Candis and I had what looked like an allotment of 30 napkins at our table in our napkin holder. We used about 20 throughout our meal to ensure the cleanliness of our hands and clothes was maintained from the beginning to the end of the meal. Poor conception on the part of Meatheads here, though easily mitigated. We’ll see if they wise up.

Taste (7/10)
Taste as always constitutes half of the overall score. We get our bearings here quickly. Candis and I were both hungry and were in need of sustenance, so Meatheads had us right where they wanted us to get us to enjoy our meal. I was happily surprised that the burger was delicious. The buns were slightly warmed, and were not soggy despite the drip fest of fluids. The lettuce was a bright green, crisp and refreshing addition to a burger that badly needed that textural and fresh component. The tomato helped as it always does to a burger, the taste as it gave a slight sweet edge making the savory-ness of the burger come out even more in the taste. What actually really made my particular burger was the grilled onions.
The caramelized grilled onions added quite a luxurious feel to the burger as it would to any burger. In defense of all the fluids that were seeping all over the place, it is true that when burgers are properly cooked, from a freshly made burger patty, they are juicy and moist. Certainly there was an aspect of balance that had to be reached in our minds as we had to separate the annoyance of how messy the meal was, to the delightful taste the burger carried with each bite.

If we take a quick note about the fries… I was sadly not impressed. They did feel fresh and were definitely all potato, there’s only so much you can do with canola oil, and on top of that, it felt like the frying temperature was insufficient to really crisp up the fries since their function is to add a textural balance to the meal as well as be a starch. The original fries I got were straight out of the fryer with no seasoning, or very light salt seasoning. The Cajun fries that Candis got were sort of a poor man’s Red Robin seasoning salt, sort of badly conceived and way too much of what tasted like paprika or cayenne pepper. A better mixture or time spent in developing that taste is probably a good idea as it just feels so disconnected and unharmonious in the flavor profile. All in all, not terrible, but again, when compared against the likes of Red Robin’s fantastic steak fries, Meatheads was a little… underwhelming in the fries department.
Value (7/10)
Value is extremely important. When we look at eating out, especially in today’s weakened economy and with less money to go around to eating out, we’re more and more conscious about restaurants justifying their prices. For instance, if I spend 10 dollars on a burger, it had better be a good burger, and it had better be memorable. Whereas, if we get a free living social big mac from McDonalds, we usually expect only to fill our stomachs and to feel satisfied, more than we expect there to be a fantastic flavor and killer experience as we eat it.
What you see below. A half pound Meatheads burger, with normal fries, and provolone cheese… this meal will set you back almost $10. Unfortunately, I cannot see that being a justifiable price for the meal. Candis’s meal which was the kid size, was a 1/3 pound burger with all the same stuff, just a little less in amount, and she paid $4 less than I did, though her meal was just about the same. Now about that mark, I’m feeling a lot more of the value. In truth, the half pound burger is quite a lot of food, way too much for a normal healthy portion of food. So if you go, get a kids meal, which is a burger the way you like it, plus fries for under $6. That’s a great value. I can’t see anything beyond that as worth it at this point.

If you look at the menu, if you were to create a monster burger, the likes of Red Robin… you’d have to spend $5.50, +$1 for cheese, +$1 for a fried egg, +$1 for bacon, +$2 for fries, $1.50 for a drink. That puts you at… $12, not to mention you don’t get bottomless fries. When you make the comparisons, Meatheads is pretty expensive. Are you paying a premium for local and fresh ingredients, yes, and you feel it in your wallet. Your best bet again, is stay away from the additions. Hit the kids meal if you go often, and if you don’t go often, then maybe it’s justifiable to spend a little more on an actual Meathead. It’s not a terrible pricing scheme, but it’s also not an unfair pricing scheme. Meatheads is banking not so much on you believing that their food is better than everyone else’s or even that it’s valued better, but they are banking on relationship, community, and loyalty, which has proven time and time again to be the more powerful compelling force for repeat customership. That is why Meatheads is getting a value of 7 here and not 6, because they are contributing to the community positively as a company, while providing excellent food at a slightly high but reasonable overhead.

Overall, Candis wanted it to be clear that this place is not the kind of place you bring a girl on a first date. That isn’t to say that you should go to Biaggi’s on your first date either, but I agree with her in that this place lacks the intimacy and privacy you’d need to have a conversation at a normal level without being distracted.
Though I was happy at the meal and felt the taste was good, I was still thinking the whole time… this burger is good, but it’s not as good as a Five Guys burger, and it’s certainly not as good as a Royal Red Robin burger. With that said, I was thinking the whole time… though it’s not as good as Five Guys, or as good as Red Robin… it is certainly the best burger I’ve ever tasted in Champaign. And being the first REAL gourmet fast casual burger place on campus, I’d say they’ve captured the niche, and impressed me enough to say that until a Five Guys or Red Robin opens up in Champaign, I will probably go back to Meatheads to grab a burger now and again. Their vision of community involvement, on top of the “Steve Ells”-type tenants of fast casual dining, combining natural ingredients, service, and delicious food is what really makes this place for me. I do mind spending 10 dollars at McDonalds as being a horrendous waste of money, but I don’t mind spending 10 dollars at Meatheads when I know the food is good, and they are partnering with the community to make a better Champaign. Candis and I will be going back, perhaps not as often as we’d like, but we have a positive view of this place, and it’s likely to be shared by others who see the captured vision of community and high quality gourmet burgers.
Overall Impressions and Score
Ambience (10%): 9 / 10
Service (10%): 8 / 10
Presentation (10%): 5 / 10
Taste (50%): 7 / 10
Value: (20%): 7 / 10
Overall Rating: 7.1 / 10.
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